Combs
Combs
The first advertising combs were used mainly by beer brands - these were printed pieces of laminated cardboard or card, cut to a special fork-like shape at the bottom, highlighting the values of a particular brand and... placed upright in cases of a particular type of beer. Statutory restrictions have forced breweries to change their forms of communication, but the popularity of combs hasn't faded - properly designed they will definitely help to communicate your brand or products even more effectively.
They come in a variety of shapes, can be pre-scored (i.e. prepared for folding), are easy to make, transport (flat) and assemble, and their double-sided graphics helps to highlight your product range. To stand out, to intrigue, to stir emotions and inspire. To catch the eye, to induce making a purchase.
We have been honing our POSM design skills for many years because we treat them as tools of effective persuasion. This process is accompanied by endless experimentation in the areas of design, technology, materials and optimising production.